Soul4Skin is a concept brand that has been open for about a year and a half in Porta Venezia area totally dedicated to Korean cosmetics. It is the first store in Italy of its kind, since it is not a chain or franchise: a hidden gem that those who love themselves should absolutely know.
The owners are Leonardo Brugiatelli and Ezio Sola; the latter kindly explained to me the mission and the exclusivity of their shop which, really, is waiting to be discovered!
Soul4Skin's motto is "Give your skin a soul and it will thank you". It is no coincidence that this is also the leitmotif that underlies everything related to the Korean cosmetics culture which in recent years has also been depopulating in Milan.
Don't be fooled by the size of the store (small but really cute, with adorable finishes by Ezio himself) because here you will really find everything you need to make your face shine and hydrate your body. The uniqueness of Soul4Skin lies in the fact that the products are numerous and all Korean import certificates.
From the best known brands (such as Missha and Klairs) to the really niche ones (for example Wonder Korea, Secret Key, Frudia, Quret and Pure Heals), creams, toners, serums, essence, oils, tissue masks, products with snail, placenta, natural bases ... and that's not all! A further difference is the targeted advice for personal needs and skin type - notably the fact that the owners have visited Korea on numerous occasions and have been using Korean cosmetics for 15 years!
Prices vary according to the product chosen, of course, but I assure you that they are very competitive.