Kōhī Tokyo 1982
Inside Porta Romana underground station on May 18 a small corner of coffee and snack take away opened in the place of the former newsstand, bearing the name of Kōhī Tokyo 1982.
It is an all-Italian reality inspired by a purely Japanese concept of metropolitan take-away coffee, but which in fact is just a big confusing idea. I'll explain you why.
In Japan, the coffee culture has taken root exponentially in recent years, especially in recent years. In fact, there are many cafés, also created for fast consumption, which attract an increasingly diversified clientele thanks to exclusive proposals and a strong identity.
However, this is not the case of Kōhī Tokyo 1982, which took only the basic idea of all this Japanese heritage, then developing a space whose identity leaves us very perplexed.
The creators are partners of M&T, a consulting company that entrusted the project to Augusto Contract.
The range of coffees appears to be accurate, in fact there is the possibility to order their exclusive blend, the coffee extracted with filter, espresso (the machine is from La Marzocco) or the "always ready" one. What is not clear is why the owners do not want to reveal the name of the roaster, which according to them is Italian.
Then the unfortunate parenthesis of food (always take-away) opens, a mixture of various proposals concerning ice creams (Algida and Grom), Kelly Deli's sushi, croissants, pain au chocolat and madelein (French), bretzel (German), Senatore Cappelli focaccia and the ubiquitous pokè bowl, of which honestly we can't take it anymore.
So, summing up, what are you Kōhī Tokyo 1982? You are Japanese? Italian? In my opinion you are yet another commercial gimmick riding one of the fashions of the moment, so much so that there are rumors of the will to open other corners in the city.
To conclude, an app will soon be optimized to book your order online and collect it later in the store.
📍 Piazzale Medaglie D'Oro, Milan